The bathroom revolution
QueEasy by QUERÀMIC. Barcelona, Spain.
Goal
Queràmic commissioned Venture Experience to design its new store in Barcelona to respond to four ambitious challenges:
- Shorten the customer's decision-making time.
- Transparency and clarity in the budget.
- Greater customer autonomy in the purchasing process.
- Triple balance (economic, social and environmental)
Read the conceptual basis of the project
Achievements
reduction in purchase time
First in Spain (in its sector) with a 0 carbon footprint
QueEasy is the innovative method we have designed to make the shopping experience easier, faster and cheaper.
QueEasy is the innovative method we have designed to make the shopping experience easier, faster and cheaper.
With the new QueEasy method we improve customer autonomy, simplifying the purchasing method in three simple steps:
1. CHOOSE YOUR SIZE:
Three sizes (S, M, L) with everything you need to remodel your bathroom.
2. CHOOSE THE MODEL:
25 trolleys with 25 pre-configured bathroom models whose design is endorsed by the ITC (Technological Institute of Ceramics). We shorten the decision-making process, drastically optimising purchasing times and increasing the number of sales closed on the first visit.
3. DISCOVER THE PRICE:
We are committed to transparency. Prices are fixed and you receive the full quote instantly and without surprises. In addition, limiting the stock of products allows Queràmic to offer an unbeatable price with delivery within 72 hours.
The carts are designed as a powerful sales tool that makes the advisor's job easier so they can focus on the service.
In addition to containing all the physical products they also include:
-Screens with still images of the configurations in the three sizes.
-QR code with the 360º viewer of the three swimwear sizes.
-QR code to download the technical sheet with the breakdown of included products.
-Fixed price for each size.
-Sustainability messages.
The new Queràmic store is the first retail project in the construction sector in Spain to obtain the CO2-zero seal from the Ecómetro Association.
Conclusion
Using our proprietary Space UX methodology, we revolutionize the way people choose and buy bathrooms, a disruptive model that meets the demanding purchasing standards of today's people and takes a further step towards the physical-digital models of the future: The Next Where.